December 22, 2021 | by: Sharon Muza, BS, CD/BDT(DONA), LCCE, FACCE, CLE
Today is another post in the occasional series "Building Your Birth Business." If you are anything like me, you are the kind of childbirth educator who uses the time between teaching the last childbirth class of the year in December and the first class of the new year in January to review and refresh your offerings. Here are ten things you can do to make sure you are on top of your game. Follow this link to find all the posts in the Building Your Birth Business series.
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January 02, 2018 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
As a birth professional creating (and maintaining) referral relationships for your birth business should be a critical part of your business plan. Here are some easy to implement ideas that you can apply to build up your referral stream.
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June 15, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
There are many different types of specialty classes that can meet the needs of a variety of populations. One such class that might be very well received in your community is a class just for partners. Here are six great reasons you might want to consider teaching a "partners only" class.
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April 04, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
Marketing guru Emily Fontes shares her newest recommendation for connecting with potential & current students using a tool that is sure to resonate with today's millennials. ManyChat easily automates your communication with families & and increases your marketing reach with potential clients.
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December 20, 2016 | by: Brenda Kirkpatrick, MMCD, AIMI, LCCE, FACCE
Do you use the Lamaze brand in your business name or class titles? If not, maybe the time has come to make that change. Brenda Kirkpatrick, Lamaze Certified Childbirth Educator talks about how she incorporates the Lamaze branding in her business and class curriculum.
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