Using the Lamaze Brand
Educators and Birth Professionals

Using the Lamaze Brand

When establishing the titles and details for your classes, it is strongly recommended to leverage the power of the Lamaze brand. 

Be sure to include the Lamaze name and your LCCE educator seal so parents know your class is backed by evidence and is a trusted source.

Leverage the Power of Lamaze

Did you know that Lamaze childbirth education has the highest awareness among consumers and healthcare providers with 96% of healthcare providers indicating they are aware of Lamaze? 

Refer to the tools and resources in the Lamaze Lesson Lab (to be launched soon!) to design your class content. When it comes to naming your classes, here are a few options:

Lamaze Branded Class Title Options

  • Lamaze Childbirth Preparation
  • Lamaze Healthy Birth Class
  • Safe and Healthy Birth with Lamaze
  • Or incorporate the word “Lamaze” in some way along with your class name

Non-Branded Title Options

We understand that the Lamaze brand may not resonate in your local community. It is still recommended to try to identify your class content as associated with Lamaze even if it is not a part of the official class title.

  • Giving Birth Confidently
    • Curriculum based on the Lamaze Six Healthy Birth Practices
  • Birth With Confidence
    • Featuring Lamaze Safe and Healthy Birth Practices
  • Childbirth Preparation
    • Featuring Lamaze Childbirth Education
  • Birth Practices for a Safe and Healthy Birth
    • Based on the Lamaze Six Healthy Birth Practices
  • Birth Practices for a Safe and Healthy Birth
    • A Lamaze Childbirth Education Class

Lamaze Licensing Policy

It is important to understand the Lamaze International policy for use of the Lamaze International name and the logo mark in your own classes or business. Please review the licensing program details to understand usage and your eligibility to use the Lamaze name and LCCE educator seal.