Research and resources for perinatal professionals.
December 22, 2021 | by: Sharon Muza, BS, CD/BDT(DONA), LCCE, FACCE, CLE
Today is another post in the occasional series "Building Your Birth Business." If you are anything like me, you are the kind of childbirth educator who uses the time between teaching the last childbirth class of the year in December and the first class of the new year in January to review and refresh your offerings. Here are ten things you can do to make sure you are on top of your game. Follow this link to find all the posts in the Building Your Birth Business series.
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March 29, 2020 | by: Molly Giammarco, MPP
On March 27, the U.S. House of Representatives passed S. 3548, the CARES (Coronavirus Aid, Relief, and Economic Security) Act, a ~$2 trillion economic relief and stimulus package for individuals, health facilities, states, and businesses affected by COVID-19. President Donald Trump also signed this bill into law on March 27, 2020, implementing the largest fiscal-relief packages in U.S. history.
January 10, 2019 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
I teach a variety of independent childbirth classes in my community, including a seven-week series class. For as long as I can recall, I have established a Facebook group for each of the series classes. With ever-increasing concerns about privacy, I am trying a new system called Google Classroom.
January 02, 2018 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
As a birth professional creating (and maintaining) referral relationships for your birth business should be a critical part of your business plan. Here are some easy to implement ideas that you can apply to build up your referral stream.
July 13, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
When using images in your presentations, marketing materials, and on your website, it is important to include all types of families, including people of color. Finding images to use can be hard. Here are some resources for stock photo images that specialize in people of color that you can use.
April 04, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
Marketing guru Emily Fontes shares her newest recommendation for connecting with potential & current students using a tool that is sure to resonate with today's millennials. ManyChat easily automates your communication with families & and increases your marketing reach with potential clients.
December 20, 2016 | by: Brenda Kirkpatrick, MMCD, AIMI, LCCE, FACCE
Do you use the Lamaze brand in your business name or class titles? If not, maybe the time has come to make that change. Brenda Kirkpatrick, Lamaze Certified Childbirth Educator talks about how she incorporates the Lamaze branding in her business and class curriculum.
October 18, 2016 | by: Veronica Jacobsen, BA, CD(DONA), CLC, CPST, LCCE, FACCE
Veronica Jacobsen discusses how perinatal education can be a covered expense under state and private insurance plans. This topic is part of our occasional series "Building Your Birth Business." Having the ability to bill insurers may increase access to childbirth classes for more families.
May 27, 2016 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
For 56 years, the words "Lamaze classes" have earned a special distinction synonymous with high-quality evidenced based childbirth education, and as LCCE educators there is value in claiming a connection to the Lamaze brand.
February 23, 2016 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
Lamaze International has been in the business of preparing childbirth educators to teach and share evidence based information about pregnancy, birth and parenting for almost 60 years. Lamaze has also been a name that consumers have asked for and trusted over the same time period.
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