Research and resources for perinatal professionals.
December 22, 2021 | by: Sharon Muza, BS, CD/BDT(DONA), LCCE, FACCE, CLE
Today is another post in the occasional series "Building Your Birth Business." If you are anything like me, you are the kind of childbirth educator who uses the time between teaching the last childbirth class of the year in December and the first class of the new year in January to review and refresh your offerings. Here are ten things you can do to make sure you are on top of your game. Follow this link to find all the posts in the Building Your Birth Business series.
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January 02, 2018 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
As a birth professional creating (and maintaining) referral relationships for your birth business should be a critical part of your business plan. Here are some easy to implement ideas that you can apply to build up your referral stream.
June 15, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
There are many different types of specialty classes that can meet the needs of a variety of populations. One such class that might be very well received in your community is a class just for partners. Here are six great reasons you might want to consider teaching a "partners only" class.
April 04, 2017 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
Marketing guru Emily Fontes shares her newest recommendation for connecting with potential & current students using a tool that is sure to resonate with today's millennials. ManyChat easily automates your communication with families & and increases your marketing reach with potential clients.
December 20, 2016 | by: Brenda Kirkpatrick, MMCD, AIMI, LCCE, FACCE
Do you use the Lamaze brand in your business name or class titles? If not, maybe the time has come to make that change. Brenda Kirkpatrick, Lamaze Certified Childbirth Educator talks about how she incorporates the Lamaze branding in her business and class curriculum.
October 18, 2016 | by: Veronica Jacobsen, BA, CD(DONA), CLC, CPST, LCCE, FACCE
Veronica Jacobsen discusses how perinatal education can be a covered expense under state and private insurance plans. This topic is part of our occasional series "Building Your Birth Business." Having the ability to bill insurers may increase access to childbirth classes for more families.
August 30, 2016 | by: Kathryn M. L. Konrad, MS, RNC-OB, LCCE, FACCE
A resume does not provide the full picture of childbirth education practice. A curriculum vitae, often abbreviated and referred to as a CV, is a far broader and deeper picture and Science & Sensibility can help you create one.
August 10, 2015 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
By Janelle Durham, MSW, LCCEToday we have another post in the Building Your Birth Business series. You may be interested in growing your own independent childbirth education or birth related business. Maybe you already have such a business already established but are looking to take
April 22, 2015 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
Google announced in February of this year that they would penalize websites that are not mobile friendly and push those sites further down in the rankings in their search engines on mobile devices. They stated that the big switch would happen on April 21, 2015 and have a significant impact on our
December 17, 2014 | by: Sharon Muza, BS, LCCE, FACCE, CD/BDT(DONA), CLE
By Janelle Durham, MSW, LCCEAs we move into the new year, you may be considering starting your own independent childbirth education or birth related business. Maybe you already have such a business already established but are looking to take it to the next level. Today's post is part of a new
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