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About Lamaze

Marketing & Advertising Opportunities

Lamaze International reaches thousands of childbirth educators, and maternal-child health professionals throughout the year. Millions of expectant parents seek information about pregnancy, birth and early parenting from Lamaze Certified Childbirth Educators around the world each year. Because of their influential role as trusted advisors, childbirth educators are in a unique position needing up-to-date information about a variety of products and services.  Expectant parents want the latest information about products and services to support them in their birth and parenting journey.

To discuss any of these opportunities, contact Francine Garner, Sales Manager, at 202-367-2343, or by email.

Download the media kit. 

Marketing Opportunities

Lamaze for Professionals Advertisement: $800 per month
Banner advertising opportunities are available on the Lamaze website specifically targeted to professional educators. Get exposure for your brand on the website that receives more than 10,000 unique visits per month and serves as a resource for Lamaze members to access membership information, teaching resources and more.
Inside Lamaze Newsletter Advertisement: $500 per issue | $2,000 per quarter
Your company can be featured with a banner ad in the official Lamaze International member e-newsletter, Inside Lamaze. Distributed to more than 2,000 members twice per month month, this newsletter features Lamaze updates and news, teaching tips and healthcare news items relevant to the childbirth community.
Lamaze for Parents Website: $3,500 for one month | $7,500 for three months | $10,000 for six months
Banner advertising opportunities are available on the Lamaze website specifically targeted to expecting parents. Gain exposure for your brand on the website that receives more than 30,000 unique visits per month and serves as a resource for pregnancy, labor, and birthing information and where parents go to find Lamaze childbirth education classes.
Lamaze Parent Education Webinars: $1,500 per webinar
Your company can sponsor one of our new series of webinars being offered for expecting parents. These one hour webinars feature expert content presented by Lamaze Certified Childbirth Educators. There are a number of topics currently planned or you can suggest a topic that would align with your brand.
Tip Sheets: $1,000
We will work with your company to create a customized tip sheet that can be provided to educators to use in Lamaze classes. The tip sheet will be made available online for both educators and parents to access, and we will announce it is available through Inside Lamaze and provide it to educators as a pass-along to parents.
Lamaze Pregnancy Week by Week Email: $3,500 for one month | $7,500 for three months
Gain exposure for your brand with an ad in the weekly e-mail resource sent to more than 20,000 expecting parents. This weekly pregnancy e-mail guides pregnant moms through each stage of pregnancy and provides essential information to help them through a safe and healthy pregnancy and birth. Your ad will appear in a trimester of weekly emails for the specified amount of time.

Journal Advertising

Lamaze International offers advertising in the Journal of Perinatal Education. Click here to view our rates and guidelines, and to fill out the JPE contract.

Mailing List Rental

Lamaze International will make its mailing list available for rental, in whole or in part, to Lamaze International members and chapters, nonprofit organizations, and commercial entities for education/information purposes.

Mailing list rental and usage will be monitored and controlled by the Executive Director, under the guidance of this policy. Requests for rental of the Lamaze International mailing list include a sample of the mailing piece. A copy of the signed List Usage Agreement must be returned before the requested list will be processed.

Lamaze International reserves the right to refuse permission to rent the mailing list to any individual or entity whose products or programs are in conflict with the Lamaze International philosophy and principles. Use of the membership mailing list by any commercial or nonprofit entity does not imply endorsement by Lamaze International.

Mailing List Rental Guidelines and Application (PDF)

Direct any questions about list rentals to the Administrative Office at 800-368-4404 or

Lamaze Advertising Standards

The Lamaze Advertising Standards policy applies to all promotional activities, targeted to professionals and/or consumers, for commercial purposes by any person or entity. All advertising must be consistent with the philosophy and principles of Lamaze International, and cannot negatively impact the reputation of Lamaze International. Acceptable advertisers are those promoting products and/or services, which are appropriate to and consistent with the needs or interests of maternal/child health professionals, expectant parents, parents of infants and children, or infants and children.

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