Purpose
This policy applies to all promotional activities, targeted to professionals and/or consumers, for commercial purposes by any person or entity. Such activities may include advertising in any Lamaze International publication, exhibiting, event or program sponsorship, or mailing list rental. The intention of the Board of Directors is to permit the wide dissemination of information of use to Lamaze International members and their clients while avoiding any express or implied endorsement of advertised products or services.
Standards
All advertising must be consistent with the philosophy and principles of Lamaze International, and must not do anything to negatively affect the reputation, which Lamaze International has developed. Acceptable advertisers are those products and/or services, which are appropriate to and consistent with the needs or interests of maternal/child health professionals, expectant parents, parents of infants and children, or infants and children. All advertising in Lamaze professional or consumer publications must adhere to Advertising Guidelines for Professional and Consumer Publications, Attachment I.
All ads on the membership directory homepage must be of educational value for the childbirth educator and must be consistent with the Lamaze philosophy of birth and parenting, Attachment II. Ads that promote programs or services that competes with Lamaze International activities or its licenses will not be accepted.
Lamaze International reserves the right to decline or prohibit any advertising which, in its sole discretion, is inappropriate or contrary to its policies. This reservation is all-inclusive as to persons, things, printed matter, products, and conduct.
Responsibilities
Adherence to these advertising standards will be monitored by the Associate Executive Director, under the guidance of this policy. Advertising materials must be submitted to the Ad Review Liaison, who will refer any questionable advertising material to the Executive Committee for review, when necessary.
Approved: October, 1994
Revised: May 2000, May 2001, October 2001, March 2002, October 2003, March 2006, March 2007, March 2008, March 2009