PRESS CONTACT: Kara Dress, 202-367-2434, marketing@lamaze.org
ALL OTHER INQUIRIES: 800-368-4404; info@lamaze.org
WASHINGTON (November 20, 2008)—Lamaze: Pregnancy, Birth & Beyond, the magazine for expectant families, published by Rodale Custom Publishing in partnership with Lamaze International, was recognized three times at the Custom Publishing Council’s (CPC) fifth annual Pearl Awards on November 13.
The Pearl Awards celebrate excellence in editorial , graphic design and execution of content marketing strategies, both print and digital formats. Lamaze: Pregnancy, Birth & Beyond was awarded from more than 600 entries.
Lamaze: Pregnancy, Birth & Beyond received 2008 Pearl Awards for:
- Digital, Best Achievement of Corporate Objectives (Gold)
- Editorial, Best International Publication (Bronze)
- Strategy, Best New Launch or Relaunch, B2C (Gold)
“Rodale Custom Publishing has helped us bring Lamaze: Pregnancy, Birth & Beyond to a whole new level,” said Lamaze International President Pam Spry, PhD, CNM, FACNM, LCCE. “Not only have we received high marks from parents, but the publishing industry has recognized that our magazine exceeds industry standards and supports our mission of ‘a world of confident women choosing normal birth.’”
“More and more companies and groups are recognizing the value of using content to effectively communicate with their constituents,” said Valerie Valente, SVP, Publishing Director of Rodale Custom Publishing. “It’s all about great partnerships. We are very proud of our relationship with Lamaze and look forward to our continued success.”
Lamaze: Pregnancy, Birth & Beyond is written exclusively by health care professionals to help expectant parents build confidence for a normal and healthy pregnancy, childbirth and early parenting. The magazine, which is printed in English and Spanish, is distributed four times per year.
The online version of Lamaze: Pregnancy, Birth & Beyond is available in English and Spanish, and provides online tools and expanded educational resources for women and their families. The site’s newest feature is a free weekly pregnancy e-mail newsletter for expectant parents entitled Lamaze...Building Confidence Week by Week, which provides trustworthy information, practical tips and inspirational stories to help guide women and families through pregnancy and beyond. Lamaze International began its partnership with Rodale to publish the magazine as well as the online consumer Web site in January 2008.
Companies interested in sponsorship opportunities should contact Lauren Loomis at laurenloomis@avmpublishing.com or at 847-835-9442. Childbirth educators interested in receiving free copies of Lamaze: Pregnancy, Birth & Beyond for their classes should call 877-527-1977.
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About Lamaze International
Since its founding in 1960, Lamaze International has worked to promote, support and protect normal birth through education and advocacy through the dedicated efforts of professional childbirth educators, providers and parents. An international organization with regional, state and area networks, its members and volunteer leaders include childbirth educators, nurses, midwives, doulas, lactation consultants, physicians, students and consumers. For more information about Lamaze International and the Lamaze Institute for Normal Birth, visit www.lamaze.org.
About Rodale Inc.
Rodale is a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States with a collection of best-selling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com.
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